As Senior Brand Designer on Lucid’s in-house creative team, I developed design systems and brand expressions that touched every part of the company and product. The scale and complexity of developing a luxury EV brand is enormous. It requires hands-on collaboration across every different team, and it means solving problems that, in some cases, none of us had encountered before: “how do we brand an entire factory floor worth of robots?”
What an incredibly cool experience to touch every part of this company helping to establish an unmistakable, holistic brand experience for customers, employees, and the general public alike.
VP Design: Derek Jenkins
Brand Director: Nathan Barbour
Agency Partner: Tolleson
Brand Strategy, Design, and Visual Identity Development
Marketing: Campaign Creative, Event and Experience
Corporate: Swag, Events, Presentations, Business Collateral
Architectural + Environmental: Supergraphics, Displays, Experiences, Signage, Wayfinding
Retail: Experiental Design and Production, Merchandise, Displays, Supergraphics, Staff Wardrobe
Manufacturing + Engineering: Gear, Uniforms, Machinery
Product and Infrastructure: Graphic and Typographic