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Lucid Air // As the Senior Brand Designer in-house at Lucid Motors, I worked closely with Engineering, CMF, Interior Design, and Exterior Design teams to support design and production of a huge range of graphic and typographic brand elements inside and outside of Lucid Air. 

From brake calipers, battery housing, sill plates, stalks and shifters--to chargers, cables, car covers, spare tire kits--to the key fobs and their unboxing experience, UX/UI and digital displays, textile perforations, decorative detailing, regulatory labelling, and user manuals-- to name only a few, our teams left no stone unturned in considering every element of the vehicle as a part of the holistic brand experience. 

VP of Design: Derek Jenkins
Director of Brand: Nathan Barbour