https://jenniferschnell.com Jennifer Schnell Fri, 26 Jul 2024 18:05:28 +0000 https://jenniferschnell.com en https://jenniferschnell.com/Home-Reel Sun, 17 Dec 2023 05:30:57 +0000 Jennifer Schnell https://jenniferschnell.com/Home-Reel &nbsp;Creative Director&nbsp; ︎ &nbsp;Endurance Athlete https://jenniferschnell.com/Aesthetics Thu, 14 Dec 2023 21:08:52 +0000 Jennifer Schnell https://jenniferschnell.com/Aesthetics Jen is a multidisciplinary designer and creative director telling stories, solving problems, and facilitating experiences through Brand Strategy&nbsp; /&nbsp; Creative Direction&nbsp; /&nbsp; Content Strategy&nbsp; /&nbsp; Campaign Creation&nbsp; /&nbsp; Brand Identity&nbsp; /&nbsp; Brand Activation&nbsp; /&nbsp; Editorial Design&nbsp; /&nbsp; Creative Production&nbsp; / &nbsp; across art, tech, endurance sport, outdoors, culture, lifestyle, and environment ︎︎︎ https://jenniferschnell.com/What-Moves-You Sat, 20 Jul 2024 02:05:43 +0000 Jennifer Schnell https://jenniferschnell.com/What-Moves-You What Moves You: Edward Mitchell // User engagement campaign video for Sparta Science Creative Direction: Jen Schnell, Andrew Schoneberger Production: Bimarian Films https://jenniferschnell.com/Lucid-Studios Mon, 22 Jul 2024 17:33:13 +0000 Jennifer Schnell https://jenniferschnell.com/Lucid-Studios Lucid HQ + Lucid Studios // Creative direction, design, and production lead for environmental branding and brand experience at Lucid HQ and Lucid Studios. Environmental graphics including construction barricades, window displays, and supergraphics; 3D displays including showcar, CMF, VR, and technology; digital display content; interior and exterior signage; studio staff wardrobe, and branded merchandise. Creative Agency Partner: Tolleson Brand Director: Nathan Barbour <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/540c35583be02cece80053e51c0f0d3ebc6a44ec1c40e6085838c0696718d72e/AG6I1291-2.jpg" data-mid="215079337" border="0" src="https://freight.cargo.site/w/1000/i/540c35583be02cece80053e51c0f0d3ebc6a44ec1c40e6085838c0696718d72e/AG6I1291-2.jpg" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/1cece93a3bc088db68e15824a94b541ba2bfbcea11cbaedb0123ecc42651b874/AG6I0416.jpg" data-mid="215079331" border="0" src="https://freight.cargo.site/w/1000/i/1cece93a3bc088db68e15824a94b541ba2bfbcea11cbaedb0123ecc42651b874/AG6I0416.jpg" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/cc5c0c370db318d59713229e8c4766cb84719783fd6fac46b86cc8d1b7e03fb4/AG6I1258.jpg" data-mid="215079335" border="0" 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data-src="https://freight.cargo.site/t/original/i/85476f4dcf92feea356ee71e0c50031066d70e38dee66f78dafb21d28ea00187/451283179_7908862025816285_5644762934240068079_n.jpg" data-mid="215306440" border="0" src="https://freight.cargo.site/w/1000/i/85476f4dcf92feea356ee71e0c50031066d70e38dee66f78dafb21d28ea00187/451283179_7908862025816285_5644762934240068079_n.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e0d0d3a1149f8db94bffff02abe8a9eb21b7889ffd39d8c64fc2811186286e2f/01_LUCID.jpg" data-mid="215078026" border="0" src="https://freight.cargo.site/w/1000/i/e0d0d3a1149f8db94bffff02abe8a9eb21b7889ffd39d8c64fc2811186286e2f/01_LUCID.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/85df25326b9dd8687031464e5862e1d385ae5bb26cd479e229c9d82bd9d2cc76/Lucid-Facade.jpg" data-mid="215079458" border="0" src="https://freight.cargo.site/w/1000/i/85df25326b9dd8687031464e5862e1d385ae5bb26cd479e229c9d82bd9d2cc76/Lucid-Facade.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6c9bd109c1cc5fb95564095e686398d2f28126aa219d1672b212e1fb0c8bfb67/02_LUCID.jpg" data-mid="215078027" border="0" src="https://freight.cargo.site/w/1000/i/6c9bd109c1cc5fb95564095e686398d2f28126aa219d1672b212e1fb0c8bfb67/02_LUCID.jpg" /> <img width="1920" height="825" width_o="1920" height_o="825" data-src="https://freight.cargo.site/t/original/i/410e38befcd758e111afee8a7c2c18ff78c2792ba8f533e7231ecda1e0b220d6/20_LUCID.jpg" data-mid="215305666" border="0" src="https://freight.cargo.site/w/1000/i/410e38befcd758e111afee8a7c2c18ff78c2792ba8f533e7231ecda1e0b220d6/20_LUCID.jpg" /> <img width="1920" height="1240" width_o="1920" height_o="1240" data-src="https://freight.cargo.site/t/original/i/f2315f7be6d3f42979b081f267818467543907849a5263a5b7640885a6a55d36/06_LUCID.jpg" data-mid="215078028" border="0" src="https://freight.cargo.site/w/1000/i/f2315f7be6d3f42979b081f267818467543907849a5263a5b7640885a6a55d36/06_LUCID.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/22f9f4159dfe0eec12ef6c4ab385648dfe37f8cb95bd2b87265fcf3693ce3bb8/lucid-studio-silicon-valley-headquarters-2560x1440.jpg" data-mid="215079603" border="0" src="https://freight.cargo.site/w/1000/i/22f9f4159dfe0eec12ef6c4ab385648dfe37f8cb95bd2b87265fcf3693ce3bb8/lucid-studio-silicon-valley-headquarters-2560x1440.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3d4966ca2284b297148f6c04084d4e51e1922404ba1a5ccae5bd8f6784d41719/24_LUCID.jpg" data-mid="215078029" border="0" src="https://freight.cargo.site/w/1000/i/3d4966ca2284b297148f6c04084d4e51e1922404ba1a5ccae5bd8f6784d41719/24_LUCID.jpg" /> https://jenniferschnell.com/Trinsic Mon, 22 Jul 2024 15:19:42 +0000 Jennifer Schnell https://jenniferschnell.com/Trinsic Trinsic // Complete brand and identity development for new software product offering from Sparta Software Corporation. Naming, Identity, Brand Guidelines, Website, Video and Motion Graphics, Merchandise Creative Direction, Brand Lead: Jen Schnell Logo, Art Direction: Sava Stojsavljevic, Brightscout Creative and Production Partner: Brightscout&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a40c8b10ece8fb58a03ed128311c40b17a94058f81cb52540828d11676d3483e/Transition31.gif" data-mid="215072964" border="0" src="https://freight.cargo.site/w/1000/i/a40c8b10ece8fb58a03ed128311c40b17a94058f81cb52540828d11676d3483e/Transition31.gif" /> <img width="418" height="230" width_o="418" height_o="230" data-src="https://freight.cargo.site/t/original/i/0bdf51ff8dc2ef0b127d04609f23afd481a8699ce659d85ad05dd7c1a16cfbc1/Group-13107.png" data-mid="215071470" border="0" src="https://freight.cargo.site/w/418/i/0bdf51ff8dc2ef0b127d04609f23afd481a8699ce659d85ad05dd7c1a16cfbc1/Group-13107.png" /> <img width="418" height="230" width_o="418" height_o="230" data-src="https://freight.cargo.site/t/original/i/b9e7166d4483704f2734ae43ba5207d4702eb3d5eb939f040891d9a731bd6e96/Group-13106.png" data-mid="215071469" border="0" src="https://freight.cargo.site/w/418/i/b9e7166d4483704f2734ae43ba5207d4702eb3d5eb939f040891d9a731bd6e96/Group-13106.png" /> <img width="418" height="230" width_o="418" height_o="230" data-src="https://freight.cargo.site/t/original/i/c5e45f2578a785f161c3e568078cdf1c0e40ebbad082239f8b4b2718270bdbc9/Group-13105.png" data-mid="215071468" border="0" src="https://freight.cargo.site/w/418/i/c5e45f2578a785f161c3e568078cdf1c0e40ebbad082239f8b4b2718270bdbc9/Group-13105.png" /> <img width="1718" height="1080" width_o="1718" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a61bc60010923b76ddadaba4dcc035fb8f025b332497ab33e10a14df243529a7/Macbook_Air_Mockup_25-1.png" data-mid="215072388" border="0" 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data-src="https://freight.cargo.site/t/original/i/344ab4033372ce6991596cb2507cdb80546968ca59b2f9d2b942bb9ca66c7bee/Free_Large_Banner_Mockup_1-1.png" data-mid="215076327" border="0" src="https://freight.cargo.site/w/1000/i/344ab4033372ce6991596cb2507cdb80546968ca59b2f9d2b942bb9ca66c7bee/Free_Large_Banner_Mockup_1-1.png" /> <img width="1305" height="971" width_o="1305" height_o="971" data-src="https://freight.cargo.site/t/original/i/a0758f6520c57b5d58390dc3dcdec4a116e85ecee1ef4d4da0436a3e06b7cd82/Free-Road-Side-Billboard-Mockup6-1.png" data-mid="215076654" border="0" src="https://freight.cargo.site/w/1000/i/a0758f6520c57b5d58390dc3dcdec4a116e85ecee1ef4d4da0436a3e06b7cd82/Free-Road-Side-Billboard-Mockup6-1.png" /> <img width="636" height="971" width_o="636" height_o="971" data-src="https://freight.cargo.site/t/original/i/95d1f4ccdc1c8a845a0357340fca3c9f6486f38f3a8811b89fc832bda7649de0/City-Poster-Mockup-8.png" data-mid="215076324" border="0" 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data-src="https://freight.cargo.site/t/original/i/005c51de796b9e359f6c16e929e6da8e1a77accb4fdec131e59c152953d40f84/Free_Round_Sticker_Mockup_664.png" data-mid="215076699" border="0" src="https://freight.cargo.site/w/1000/i/005c51de796b9e359f6c16e929e6da8e1a77accb4fdec131e59c152953d40f84/Free_Round_Sticker_Mockup_664.png" /> <img width="1305" height="1016" width_o="1305" height_o="1016" data-src="https://freight.cargo.site/t/original/i/625e8c7bc26187b409b8f6d3fc61bf15cc9e1ea49cc58a907a81995e77d7722c/224.png" data-mid="215076725" border="0" src="https://freight.cargo.site/w/1000/i/625e8c7bc26187b409b8f6d3fc61bf15cc9e1ea49cc58a907a81995e77d7722c/224.png" /> https://jenniferschnell.com/photo Thu, 14 Dec 2023 21:08:51 +0000 Jennifer Schnell https://jenniferschnell.com/photo [PHOTO]&nbsp; &nbsp; Assorted captured moments&nbsp; <img width="2889" height="4023" width_o="2889" height_o="4023" data-src="https://freight.cargo.site/t/original/i/0c18055aa6380ef67f0922bfff9cfd4616909213ebb664f2ffbb236ccfaef122/FullSizeRender_VSCO-1.jpeg" data-mid="213454611" border="0" src="https://freight.cargo.site/w/1000/i/0c18055aa6380ef67f0922bfff9cfd4616909213ebb664f2ffbb236ccfaef122/FullSizeRender_VSCO-1.jpeg" /> <img width="5823" height="3882" width_o="5823" height_o="3882" data-src="https://freight.cargo.site/t/original/i/97d1e8d4a604ffa4644395794204363d98987baf5407cfb7f6e40ddfe17af96a/20240806-BerkeleyClinic-3.jpg" data-mid="218149690" border="0" src="https://freight.cargo.site/w/1000/i/97d1e8d4a604ffa4644395794204363d98987baf5407cfb7f6e40ddfe17af96a/20240806-BerkeleyClinic-3.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/c7ab6b4b50527fa7cf89e7ff12dce712ee4f0f7bc379ed845ac24fd0ba28faf1/927DE408-AC39-4AD6-8EC2-F6CF328B06C2.jpeg" data-mid="213454597" border="0" 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src="https://freight.cargo.site/w/1000/i/b0cca2d104be1d02546d87927c5059990e617ed953f2bf38c1576ad9a1be492e/20240912-OdysseyGGB-30.jpg" /> <img width="2705" height="3381" width_o="2705" height_o="3381" data-src="https://freight.cargo.site/t/original/i/1b93c410be19c911a9903b387be347b2f40ed2a894c890bc171476a0455274a5/IMG_1512.jpeg" data-mid="213454629" border="0" src="https://freight.cargo.site/w/1000/i/1b93c410be19c911a9903b387be347b2f40ed2a894c890bc171476a0455274a5/IMG_1512.jpeg" /> <img width="992" height="1242" width_o="992" height_o="1242" data-src="https://freight.cargo.site/t/original/i/ef2a6a98b9952b92233ad36afd43c06cb742613b613fdc30a9e32cae50231c4d/Pulling20Stills.00_00_03_00.Still001_VSCO.jpeg" data-mid="213454646" border="0" src="https://freight.cargo.site/w/992/i/ef2a6a98b9952b92233ad36afd43c06cb742613b613fdc30a9e32cae50231c4d/Pulling20Stills.00_00_03_00.Still001_VSCO.jpeg" /> https://jenniferschnell.com/Lucid-Motors-Brand Tue, 23 Jul 2024 21:05:33 +0000 Jennifer Schnell https://jenniferschnell.com/Lucid-Motors-Brand Lucid Motors Brand // To build a brand is to create a world. As Senior Brand Designer on Lucid’s in-house creative team, I developed design systems and brand expressions that touched every part of the company and product. The scale and complexity of developing a luxury EV brand is enormous. It requires hands-on collaboration across every different team, and it means solving problems that, in some cases, none of us had encountered before: “how do we brand an entire factory floor worth of robots?” What an incredibly cool experience to touch every part of this company helping to establish an unmistakable, holistic brand experience for customers, employees, and the general public alike.&nbsp; VP Design: Derek Jenkins Brand Director: Nathan Barbour Agency Partner: Tolleson <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/84ea9e2c72eca0a5ca0e3477bdcdd4c695b693054489bb584fed5527830915a6/Brand-Gif.gif" data-mid="215301294" border="0" src="https://freight.cargo.site/w/1000/i/84ea9e2c72eca0a5ca0e3477bdcdd4c695b693054489bb584fed5527830915a6/Brand-Gif.gif" /> <img width="5472" height="3648" width_o="5472" height_o="3648" 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data-src="https://freight.cargo.site/t/original/i/a6269e5258dfcc7c2552bcdd2630858fe750615a44435bcfcd518fbcab1fe035/Exterior-Magazine-Mock-2.png" data-mid="215301104" border="0" src="https://freight.cargo.site/w/1000/i/a6269e5258dfcc7c2552bcdd2630858fe750615a44435bcfcd518fbcab1fe035/Exterior-Magazine-Mock-2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4d842aff059a6ccc2ae085db1859adb5fe6f9d84cca1aefa5ce05f4ca9861c1d/205971764_333405078238065_7418843397621224040_n.jpg" data-mid="215306450" border="0" src="https://freight.cargo.site/w/1000/i/4d842aff059a6ccc2ae085db1859adb5fe6f9d84cca1aefa5ce05f4ca9861c1d/205971764_333405078238065_7418843397621224040_n.jpg" /> <img width="5268" height="2512" width_o="5268" height_o="2512" data-src="https://freight.cargo.site/t/original/i/212e204b3de06a275068e548b07a6797b33f4bf3ad8b39cd3dbaacfff37840bc/BeverlyHills_FormulaE_GFX_v3.png" data-mid="215306079" border="0" src="https://freight.cargo.site/w/1000/i/212e204b3de06a275068e548b07a6797b33f4bf3ad8b39cd3dbaacfff37840bc/BeverlyHills_FormulaE_GFX_v3.png" /> Brand Strategy, Design, and Visual Identity Development Marketing: Campaign Creative, Event and ExperienceCorporate: Swag, Events, Presentations, Business Collateral Architectural + Environmental: Supergraphics, Displays, Experiences, Signage, Wayfinding Retail: Experiental Design and Production, Merchandise, Displays, Supergraphics, Staff Wardrobe Manufacturing + Engineering: Gear, Uniforms, Machinery Product and Infrastructure: Graphic and Typographic https://jenniferschnell.com/Full-Picture Thu, 18 Jul 2024 23:05:17 +0000 Jennifer Schnell https://jenniferschnell.com/Full-Picture Full Picture // Brand Anthem video for Sparta Science Creative Direction: Josh Caplan, Jen Schnell Production: Ever &amp; Oak Talent: Susan Yen https://jenniferschnell.com/Lucid-Air Tue, 23 Jul 2024 23:15:03 +0000 Jennifer Schnell https://jenniferschnell.com/Lucid-Air Lucid Air // As the Senior Brand Designer in-house at Lucid Motors, I worked closely with Engineering, CMF, Interior Design, and Exterior Design teams to support design and production of a huge range of graphic and typographic brand elements inside and outside of Lucid Air.&nbsp; From brake calipers, battery housing, sill plates, stalks and shifters--to chargers, cables, car covers, spare tire kits--to the key fobs and their unboxing experience, UX/UI and digital displays, textile perforations, decorative detailing, regulatory labelling, and user manuals-- to name only a few, our teams left no stone unturned in considering every element of the vehicle as a part of the holistic brand experience.&nbsp; VP of Design: Derek Jenkins Director of Brand: Nathan Barbour <img width="2900" height="1631" width_o="2900" height_o="1631" data-src="https://freight.cargo.site/t/original/i/769e733af4c675886e49153858c7f3186ab185f3c54223d780f5b9c30e4cbfc0/Image2.jpg" data-mid="215225059" border="0" 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width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/d953c05c6c0411b1bda3056c28707b4af5dc177a088d8837001d8a4acde1109f/17-AG6I0839_newedit.jpg" data-mid="215160792" border="0" src="https://freight.cargo.site/w/1000/i/d953c05c6c0411b1bda3056c28707b4af5dc177a088d8837001d8a4acde1109f/17-AG6I0839_newedit.jpg" /> <img width="5201" height="3467" width_o="5201" height_o="3467" data-src="https://freight.cargo.site/t/original/i/d433c6eb6162f128b1ec26a974f15b3574f9092a8dff789d29ac514a6cbedbe4/18-AG6I0864.jpg" data-mid="215160793" border="0" src="https://freight.cargo.site/w/1000/i/d433c6eb6162f128b1ec26a974f15b3574f9092a8dff789d29ac514a6cbedbe4/18-AG6I0864.jpg" /> <img width="5000" height="3748" width_o="5000" height_o="3748" data-src="https://freight.cargo.site/t/original/i/5249b2f6c1681a3cd7f5ecb6bc097d816edf026ecd3a92bcd9c2bf99c4e788dc/lucid-air-exterior-10.jpg" data-mid="215160780" border="0" src="https://freight.cargo.site/w/1000/i/5249b2f6c1681a3cd7f5ecb6bc097d816edf026ecd3a92bcd9c2bf99c4e788dc/lucid-air-exterior-10.jpg" /> &nbsp; https://jenniferschnell.com/SFMOMA Fri, 26 Jul 2024 18:05:28 +0000 Jennifer Schnell https://jenniferschnell.com/SFMOMA SFMOMA // Visual identity and full rebrand for San Francisco Museum of Modern Art.&nbsp; Design Director: Jen Sonderby Art Director: Bosco Hernandez Design Team: Sophine Lim, Amy Yu Gray, James Provenza, Mathieu Stemmelin, Jen Schnell, Carrie Taffel Read about the rebrand:&nbsp; Ahead Of Its Reopening, SFMOMA Releases A Buoyant New Logo (Fast Company) SFMOMA Visual Identity Has CCA Roots: Some Faces Behind the Rebrand (CCA Newsroom) SFMOMA Visual Identity (Communication Arts)&nbsp; The New SFMOMA Visual Identity (AIGA) <img width="1920" height="1081" width_o="1920" height_o="1081" 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