Identity refresh for three floors of exhibitions highlighting work from the Doris and Donald Fisher Collection at SFMOMA.
The identity system was carefully designed to honor the distinct differences between the exhibitions while maintaining a sense of their relationship to one another and the collection as a whole.
Curators: Gary Garrels, Sarah Roberts
Art Direction: Jen Sonderby, Bosco Hernandez
Co-Designers: Amy Yu Gray, Jody Hansen
