Exhibition identity, signage, and paint plan; onsite marketing including interior and exterior building signage and posters; offsite marketing campaign spanning street pole banners, bus ads, billboards, magazine, and web; event invitations and signage for member and donor events.
Supporting designers: Amy Yu Gray, Jody Hanson, Sunny Oh
Design direction: Jennifer Sonderby, Bosco Hernandez
Curators: Janet Bishop, SFMOMA + Katherine Rothkopf, Baltimore Museum of Art
![](https://freight.cargo.site/t/original/i/319558b4132d7f9e35aff4e69c72f2b6164a462200734e9775a1eed4957c6ea9/kdutiel_entry.jpg)
![](https://freight.cargo.site/t/original/i/5396d093f83ba45d40f1cd835a0f1be9e2d1636552c4a495f9bb8b15b23ffc29/kdutiel_landing.jpg)
Photographs by Katherine DuTiel for SFMOMA
Thumbnail image on homepage by Myleen Hollero for SFMOMA
Process + installation shots //
![](https://freight.cargo.site/t/original/i/e84a2bfdc54328ae9dee6a8a1a78f4c6f8978b2bda66a827699841be8f5b6259/M-D-Wallscape_MarketSt_SF_03.23_rotated.jpg)
![](https://freight.cargo.site/t/original/i/31286246a87dbbca27a7c47ae0da05d22538834932423bbf8d80962ae549a522/bus.gif)
![](https://freight.cargo.site/t/original/i/a97592af5c133b014ecd8d9fa77a111267c3dc63bb16cb26ff114e7ad8a78761/howardst-signage-install.jpg)
![](https://freight.cargo.site/t/original/i/fe84db89f1240c62a7b91124a968cc682dbd86ee3d59bd884fa1265d09dab0c0/howardst-signage-install2.jpg)
![](https://freight.cargo.site/t/original/i/ff48d93f9c302fa7f4a0a3c12e2eade9c1e4cb3c2b95e55ca113f6753d26ae31/3rdst-matisse.jpg)
![](https://freight.cargo.site/t/original/i/dfcd885266fe2cba4c5f074ef7ccea2be073e6c0b1825c9e9ea65b954cb0bbf7/matisse-dies-in-nice.jpg)
![](https://freight.cargo.site/t/original/i/6597ef1d5f46fb6ddb1ff8033815fdaeb16466ae2d3408a3ef05b360cff410e3/3rdst-diebenkorn.jpg)
![](https://freight.cargo.site/t/original/i/30e511ce7d04fd79412c51285c249430a5ee9fb6b17fe4b543e1c23f445016fe/md-munch.jpg)