Matisse/Diebenkorn // Design lead for Matisse/Diebenkorn exhibition at San Francisco Museum of Modern Art.

Exhibition identity, signage, and paint plan; onsite marketing including interior and exterior building signage and posters; offsite marketing campaign spanning street pole banners, bus ads, billboards, magazine, and web; event invitations and signage for member and donor events.

Supporting designers: Amy Yu Gray, Jody Hanson, Sunny Oh
Design direction: Jennifer Sonderby, Bosco Hernandez
Curators: Janet Bishop, SFMOMA + Katherine Rothkopf, Baltimore Museum of Art



Exhibition photographs above by Katherine DuTiel for SFMOMA


On-site signage, out of home, marketing and event collateral, direct mail, process and installation: