In keeping with the geographic themes that inspired the CMF packages for the Lucid Air, we created a set of location-based camo wraps for our fleet of Beta vehicles. Camoflauge wraps are intended to conceal sensitive design details on the vehicle ahead of public release. The wraps provided a playful opportunity to push the brand’s visual language and explore the intersection where California luxury and sustainability meet speed, innovative technology, and cutting-edge engineering.
Design Lead: Grimaud Gervex
